URL: /rules/local/nap-consistency

---
title: "NAP Consistency"
description: "Checks for consistent Name, Address, Phone across site"
---

Checks for consistent Name, Address, Phone across site

| | |
|---|---|
| **Rule ID** | `local/nap-consistency` |
| **Category** | [Local SEO](/rules/local) |
| **Scope** | Site-wide |
| **Severity** | warning |
| **Weight** | 6/10 |

## Solution

NAP consistency is critical for local SEO. Your business name, address, and phone number should be identical everywhere - on your site and across all listings. Use schema.org LocalBusiness markup. Avoid abbreviations inconsistencies (St. vs Street). Include NAP in footer for site-wide visibility.

## Enable / Disable

### Disable this rule

```toml squirrel.toml
[rules]
disable = ["local/nap-consistency"]
```

### Disable all Local SEO rules

```toml squirrel.toml
[rules]
disable = ["local/*"]
```

### Enable only this rule

```toml squirrel.toml
[rules]
enable = ["local/nap-consistency"]
disable = ["*"]
```