URL: /rules/eeat/physical-address

---
title: "Physical Address"
description: "Checks for visible physical address information"
---

Checks for visible physical address information

| | |
|---|---|
| **Rule ID** | `eeat/physical-address` |
| **Category** | [E-E-A-T](/rules/eeat) |
| **Scope** | Site-wide |
| **Severity** | info |
| **Weight** | 3/10 |

## Solution

A physical address builds trust and is essential for local businesses. Include in: footer, contact page, about page. Use PostalAddress schema markup. For local SEO, ensure NAP (Name, Address, Phone) consistency across the site and external listings. Virtual businesses can use registered office addresses.

## Enable / Disable

### Disable this rule

```toml squirrel.toml
[rules]
disable = ["eeat/physical-address"]
```

### Disable all E-E-A-T rules

```toml squirrel.toml
[rules]
disable = ["eeat/*"]
```

### Enable only this rule

```toml squirrel.toml
[rules]
enable = ["eeat/physical-address"]
disable = ["*"]
```