URL: /rules/analytics/gtm-present --- title: "Analytics Tracking" description: "Checks for Google Tag Manager or analytics implementation" --- Checks for Google Tag Manager or analytics implementation | | | |---|---| | **Rule ID** | `analytics/gtm-present` | | **Category** | [Analytics](/rules/analytics) | | **Scope** | Per-page | | **Severity** | info | | **Weight** | 3/10 | ## Solution Analytics tracking helps understand user behavior and measure SEO success. Use Google Tag Manager (GTM) to manage all tags centrally. GTM should be in the `` with a noscript fallback in ``. Alternatives: Google Analytics 4 directly, Plausible, Fathom, or Matomo. Ensure tracking complies with privacy laws. ## Enable / Disable ### Disable this rule ```toml squirrel.toml [rules] disable = ["analytics/gtm-present"] ``` ### Disable all Analytics rules ```toml squirrel.toml [rules] disable = ["analytics/*"] ``` ### Enable only this rule ```toml squirrel.toml [rules] enable = ["analytics/gtm-present"] disable = ["*"] ```